Mr. Predrag Blagojević (born ’81, Nish), is a journalist and editor-in-chief of news-portal Južne vesti based in central Serbia city of Nish. Predrag specialized in reporting corruption and politics and helped to start Južne vesti in 2009. He is a winner of prestigious national awards for investigative journalism, ethics and courage. He is also board member of NUNS/IJAS (Independent Journalists Association of Serbia), and the president of recently formed AOM/Association of On–line Media in Serbia. He is also a journalist of Radio Free Europe. Juzne vesti and Mr. Predrag Blagojević himself have become a key ingredient in forming AOM/Association of On–line Media in Serbia, a crucial instrument for self-regulation in this emerging space of public interest and exchange.