Tatjana Vehovec is one of the earliest Serbian bloggers and co-founder and chairman of BlogOpen conference – first regional blogging community, since 2007. She played pivotal role in activating bloggers’ community in creating viral social, pro bono campaigns, having always great personal ability for call for action and using it for social changes. She dedicated her career to web 2.0, working as SEO copywriter and consultant and strategist for social media communication and reputation management. Primary area of her specialties are activities including reputation management and brand awareness. She is Executive Manager of The LIBER New Media Centre, NGO exploring and analyzing various aspects of social media behavior and trends in the Balkans.