In our on-going SHARE Lab research, we are investigating how our behaviour, actions and information is collected, stored, analysed and finally transformed into the products within Facebook. There are many reasons why we should be interested in these black boxes mediating and recording our interaction, our deepest personal communications, our behaviour and activities. Within those invisible walls, in every moment algorithms are deciding which information will appear in our info sphere, how many and which of your friends will see your posts, what kind of content will become part of your reality and what will be censored or deleted. On other hand, this black box define new forms of labour, exploitation and generation of enormous amount of wealth and power (17.93 Billion dollars in 2015) for the owners of this invisible immaterial factory creating deep economic gap between the ones who owns and control the means of production and their users who really often live below the poverty line. Somewhere deep under the layers of algorithms there can be hidden new forms of potential human rights violation, new forms of exploitation and mechanisms of manipulation on the large scale influencing billion of people every day.