Women portrayal in both traditional and online media is generally based on their looks, age, and family status. Whether a woman is a winner of Olympic games medal, housewife or a famous pop-singer, in most of the cases she is depicted through the story of her “as a women”, and not her as a human being who achieved something, who is unique in some way. Media coverage of women in general, is still dominated by traditional gender roles, and highly influenced by personal stereotypes of the editors and journalists. At the same time, women engaged in newsroom are themselves victims of discrimination and judged primarily by their looks and age, and not professional qualifications. Women employed in media have to sacrifice their personal life in order to climb the newsroom ladder and often suffer sexual, verbal and other forms of harassment.